Convergence Culture

Jenkins understanding of convergence is everything coming together across multiple platforms and its all being driven by the consumers.  We are the ones that control what people are trying to sell.  Everything is based on publicity and interest.  For example, on Nike.com if you search for a certain type of shoe, you will have the option to read and write a review about the shoe itself.  If you read a review and like what it says you even have the ability to "like" too make it the first one people see.  This happens all across the internet every day but it also includes other platforms too.  The four major ones are; social, technology, culture, and industry.  Now that people are understanding how important this convergence is, it will continue to be monitored and improved upon.  Perhaps even until eventually people will know what you want to buy before you know it yourself.